Promotional offers can lead us to rush into choosing what to add to our online shopping cart. That's why we at Emma wanted to give you some tips and tricks from bedding professionals to help you choose the right mattress for you and your family this Black Friday 2025.

Before choosing a mattress online, it is essential that you carefully note all the qualities expected from your new bed.

Every year, Black Friday gives many consumers access to top-brand mattresses at exceptional prices. Originating in the United States, Black Friday refers to a day that occurs the day after Thanksgiving, when many Americans are on vacation. They take the opportunity to do their Christmas shopping in crowded streets.

Depending on your answers to these questions, an ideal mattress profile will emerge in your mind. We recommend writing your mattress wishlist at the beginning of November to fill your basket with the right product: what technology? Memory foam mattress? Spring mattress?, mattress size, sleeping independence, essential for couples, your sleeping position. In short, it is the sleeper's profile that will, above all other criteria, dictate the type of mattress to buy during Black Friday 2025.

Expert advice: We recommend starting by replacing the oldest mattresses in your home. A mattress that is more than 10 years old must be replaced, for the well-being of the sleepers. 

Despite all the arguments that will be deployed online to encourage you to buy a new mattress, we at Emma believe that nothing beats product testing.

That's why you benefit from a 100-night trial when you buy our mattresses to allow your body to adapt to its new bedding. Good to know It can take up to 4 weeks for the body to get used to a new bedding: mattress, pillow, box spring, etc. 

Black Friday at Emma officially begins 31st October 2025. Our mattresses and bedding products are offered with price reductions of up to 50% starting begins 31st October 2025. If you are subscribed to the Emma Mattress newsletter, you can get an additional 10% exclusively on your order thanks to a promotional code. 

Our Black Friday discounts apply to all our mattresses: Hybrid Original Mattress, Hybrid Premium Mattress, Hybrid Thermosync Mattress with up to 50% off

At Emma, we offer the best guarantees all year round, including during Black Friday:  free delivery and returns,  up to 200 nights of trial to give you time to adopt your new product. You will be fully reimbursed for your mattress, from the 1st day to the 199th day after purchase. Finally, all our mattresses come with a 10-year guarantee .

To make sure you don't miss out on our exclusive Black Friday deals and join the happy sleeper family, simply sign up for the Emma newsletter . To do this, go to the bottom of our website to fill out our registration form. Once you've entered your email address, a confirmation message will confirm your registration in our privileged customer list . 

Important : Remember to check your “spam” tab if you do not receive an email from our team via the address support@email.emma-sleep.com 

Good news: Emma mattresses and bedding purchased on Black Friday come with the same guarantees as products purchased throughout the year. This includes free delivery and returns. 

At Emma, our mattress experts are also professionals in bedding products (sheets, bed linens, headboards, etc.). We have also created a bedding set for sleepers who love restful sleep: mattress, box spring, pillows, and duvet. 

If the Black Friday period can cause a certain pressure to buy, because it ends on 1st December, know that we have created for you at Emma, a Product questionnaire . Our questionnaire is available online at any time and is also a great support for consumers who want to take advantage of exclusive Black Friday offers but are having difficulty determining their bedding needs .