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USP Demo 1

Europe’s Most Awarded Sleep Brand

Which? Consumers' Association, 2021

“This is an excellent hybrid mattress that gives the best of both worlds”

Which? is the UK’s leading consumer association, offering independent and unbiased reviews on a number of consumer goods and services. The Emma Premium was qualified as highly durable meaning there will be no soften or loss of support. Which? also qualified it as a high performance mattress and with good levels of support and breathability, so you stay fresh during the night. The grip handles ensures easiness in moving the mattress. Which? recommends the Emma Premium as an excellent hybrid mattress.

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Mattress Testing Process

Independent testing agencies tend to rely on a mix of test machines and test people to produce fair and unbiased mattress reviews. Though each of these facilities have their own way to put the mattresses through the ringer, there are some similar tests that each facility uses. This allows them to produce reviews that focus on things customers really care about.


In order to wake up feeling rested and pain-free, your mattress needs to be both supportive and pressure relieving. Many testing facilities use a test person and a test machine to measure how far the body sinks into the surface of the mattress and how well it keeps the sleepers spine aligned. A good mattress should keep your spine parallel to the surface and shouldn’t allow your body to sink in too deeply. To test how well the mattress isolates motion a large, stamp-like device applies pressure to one area of the mattress. If the mattress only compresses where the pressure was applied, then you won’t be disturbed by your partner tossing and turning next to you.

Ease of Use

Though most mattresses nowadays don’t need to be flipped, turning it once every three months helps keep the mattress in good condition and can increase its lifespan. In the ease of use category, testing agencies assess whether a mattress has handles, how heavy it is and how easy it is to turn. They also take a closer look at the structure of the mattress: It shouldn't be too soft, so that it bends when you pick it up, and it shouldn’t be too rigid that you cannot move it at all. Generally, if the mattress can be turned by one person it will receive a positive score in this category.


When you invest in a mattress, you want it to last as long as possible without the feel of it changing, it sagging or the supportive properties suffering. In order to test how durable a mattress is, a test machine is used: Heavy barrels are rolled across the mattress over and over again, simulating 10 years of use. Ideally, the firmness of the mattress should not have changed significantly, and the foams should not have sagged or became damaged during the testing process.

“This impressive all-round mattress didn’t perform badly in a single one of our tough tests.”

Which? The Consumers’ Association, 2019 Shop the Emma Original Mattress

Other Awards

Wired Recommends, 2021

“The best mattress for regulating temperature”

Wired Recommends the Emma Original as "the best mattress for regulation temperature". After testing the mattress, Wired claims Emma Original offers the elements of support and comfort someone could expect from a premium foam construction mattress. At the same time, it also keeps your body temperature even throughout the night.

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Real Homes Rated Gold, 2021

“Best Mattress UK 2021”

Real Homes called the Emma Original "the best mattress you can buy - a real crowd pleaser". Real Homes lauded the zoned support, perfect temperature control and good motion transfer. And were not possible to point one reason for you to avoid it.

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Which? Consumers' Association, 2020

“Exceptional. It’s one of the highest-scoring mattresses we’ve tested in years.”

Which? is the UK’s leading consumer association, offering independent and unbiased reviews on a number of consumer goods and services. The Emma Original is one of their best-ever tested mattresses. Praised for being highly durable and not sagging, even after years of use, our mattress received near-perfect marks in both their performance and their durability category. Which? also lauded the excellent breathability, and the fact that you will not feel your partner moving on the mattress. The handles, which allow for easy maneuverability also contributed to the mattress receiving the highest-ever score.

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Ideal Home, 2020

“Provided a super comfortable sleep on whatever our chosen night-time position”

An Ideal Home Best Buy, the Emma Original mattress stood out in particular for its ability to provide comfortable sleep whether that’s on your front, back or side. This independent magazine noted that our mattress is the best for all around comfort. They praised the exceptional durability and how easy it is to get on with the mattress. The handles were highlighted as an added bonus.

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Real Homes, 2020

“Designed to suit all manner of body shapes, weights and sleeping positions, we can vouch it worked for us.”

Real Homes was equally impressed with the Emma Original. Our mattress performed exceptionally well in their motion isolation test and in their test to measure how supportive the mattress is. The online magazine also praised the Emma Mattress for having excellent temperature-controlling properties and for aligning the spine. They even gave a special mention to the mattresses pressure-reliving abilities – stating that it’s a safe bet for alleviating hip and shoulder pain.

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T3, 2020

“Extremely comfortable and supportive, sleeping on the new Emma mattress is like a dream. Can there be a better mattress than this?”

Praised for it’s exceptional comfort and support, the Emma Original mattress is recommended by T3 for all body shapes and sleeping styles. Due to the minimal motion transfer of the mattress, they further highlight the suitability for sleepers who move a lot during the night and do not want to disturb their partner.

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T3, 2019

“Emma has managed to rise above the excellent competition in this area to be crowned best mattress”

According to T3, the Emma Original is the best mattress you can buy right now. Praised for being bouncy but buoyant, the mattress performed particularly well in all categories. They noted that side sleepers in particular would love the mattress, as it provides luxurious cushioning and kept the spine straight. They also highlighted the excellent motion isolation that will prevent you from feeling your partner moving on the mattress.

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The i, 2019

“This design provided a comfortable, non-sweaty night's rest for both our testers.”

Our Emma Original mattress received a coveted Best Buy recommendation from this national newspaper. The testers highlighted the temperature-regulating properties of the mattress, noting that despite being made from foam, which traditionally tends to sleep hot, they had a comfortable, non-sweaty night’s sleep. Overall, their testers felt that our mattress was superb and certain to give you a great night’s sleep.

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The Independent, 2020

“This is as good as it gets”

According to the Independent, the Emma mattress is perfect for all sleepers – there’s not a single body shape or type of sleeper who wouldn’t love the Emma Original! Calling it a great all-rounder, the review praised the top layer for providing excellent breathability and ensuring you stay cool at night. They also noted that the mattress felt instantly comfortable and was easier to turn on than other mattresses.

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Good Housekeeping, 2020

“Perfect for every sleep in every situation”

Good Housekeeping praised the Emma Original mattress for providing the perfect balance between comfort and support. They noted that the pressure reliving properties of the mattress led to them feeling supported and rejuvenated. The publication also praised the breathability of the mattress and the good motion isolation. Noting, that the mattress performed exceptionally well in every test and also led to their testers sleeping better.

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The Mattress Guide, 2020

“There is no doubt that this is the UK’s leading mattress”

The Emma Original received a glowing review from The Mattress Guide as well. This independent mattress testing facility gave it near perfect rantings in almost all of its nine categories. They noted that the standout features of the mattress are the exceptional durability and the comfort. The Mattress Guide also praised the breathability of the mattress, stating that unlike other memory foam mattresses, it would keep you cool.

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Visit the best mattress UK page to get more information!

Best Mattress UK, 2020

“We think this is the Gold Standard of boxed mattresses.”

Our Emma Original mattress also outperformed other mattresses in Best Mattress UK’s extensive tests to be crowned ‘Best Overall Mattress.’ This online publication praised the high-quality of the materials and also the fact that the mattress is suitable for nearly all body types and sleeping positions. The fact that the mattress doesn’t sleep hot like other foam mattresses was praised. Best Mattress UK also rated the fact that the Emma Original is reasonably priced very highly.

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Expert Reviews, 2020

“The Emma Original is an incredibly versatile bed-in-a-box mattress.It offers excellent levels of support and comfort.”

The Emma Original also comes highly recommended from Expert Reviews. Their team of experts praised the mattress for being exceptionally supportive and comfortable for side sleepers, back sleepers, and front sleepers alike. Whilst they noted that foam mattresses tend to sleep warmer than other types of mattresses, the temperature-regulating top cover and upper Airgocell foam layer ensured they did not wake up feeling damp or clammy after sleeping on the Emma Original.

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The Mattress Guide, 2020

“ The optimal combination of the three foam layers assures the perfect night’s sleep.”

This online mattress review site praised our award-winning Emma Original for having maximum adaptability and for providing both relief and support. Additionally, the testers found this mattress to be highly breathable and cooling and would keep you comfortable throughout the night. They summed up their glowing review by saying that it’s a fairly price mattress made from the highest quality materials in the UK, guaranteed to give you a perfect night’s sleep.

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Don’t just take their word for it – try it for 200 risk-free nights

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